The SmileOutLoud campaign asks everyone to smile, whoever they are and whether or not their teeth are perfect.
Client
Colgate-Palmolive
Agency
Ogilvy & Mather HK / Hogarth Singapore
Director
Natalia Bazina
Production
Superfine Film
Year
2023
— The brief
An international director, an agency in Hong Kong, post in Singapore, and one day to shoot a high-fashion beauty film in Bangkok — a genre Superfine had not produced before.
— What we did
Coordinated director, agency and post teams across three time zones and two languages
Prepared a backup plan for every step of a single shooting day
Ran the ground operation end to end: casting, location, crew, kit, wrap
— Result
Wrapped on schedule and to the agency’s expectations.
“I always believed that the project’s vibe shines through in the final film. It was such a blast working with the most optimistic and positive crew ever! Huge thanks to Superfine Film and the amazing team for making it so much fun.”
Natalia Bazina
