Case Study

ASEAN 2023 #SmileOutLoud

Client :COLGATE - PALMOLIVE
Agency :Ogilvy & Mather HK / Hogarth Singapore
Production House :Superfine Film
Director :Natalia Bazina

Overview

The SmileOutLoud campaign encourages everyone to smile, regardless of who they are or if their teeth aren't perfect. Our presenter embodies this message, showcasing her authentic personality.

Challenge.

  • Superfine was not known for producing 'Fashion/Beauty' genre TVCs.
  • High expectations for 'high fashion' with an international director.
  • Complex coordination with team members across multiple time zones and languages.
  • Tight production schedule with only one day allocated for shooting.
Solution

We navigated each step carefully, always assessing the situation and preparing backup plans. Our ability to adapt quickly to challenges allowed us to manage both the new director team and the agency team effectively. With our attention to detail and hands-on approach, we were able to handle everything the superfine way.

Result

Despite the challenges, we successfully completed the project:

  • Wrapped up on a positive note
  • Earned genuine appreciation from the agency
  • Cultivated strong relationships with our international team
  • Delivered a final product that met expectations

Client Testimonial

“Thank you so much! We truly appreciate your support for the
director and the entire team in bringing this project to a success.”

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