CLOSEUP LORDE VIETNAM

Client :Unilever
Agency :MullenLowe Group, Singapore
Production House :Superfine Film
Director :Dream Thanika

Overview

The SmileOutLoud campaign encourages everyone to smile, regardless of who they are or if their teeth aren't perfect. Our presenter embodies this message, showcasing her authentic personality.

Challenge

  • Breaking new ground in the Fashion & Beauty genre, Superfine faced the challenge of establishing our reputation in a competitive landscape.
  • all while managing a more ambitious scale of production.
  • Complex coordination with the Director and team members across multiple time zones and languages.
  • Operating on a tight production schedule with just one day allocated for shooting.
Solution
We navigated each step carefully, always assessing the situation and preparing backup plans. Our ability to adapt quickly to challenges allowed us to manage both the new director team and the agency team effectively. With our attention to detail and hands-on approach, we were able to handle everything the superfine way.

Result

Despite the challenges, we successfully completed the project:
  • Wrapped up on a positive note
  • Earned genuine appreciation from the agency
  • Cultivated strong relationships with our international team
  • Delivered a final product that met expectations

Client Testimonial

“Thank you so much! We truly appreciate your support for the
director and the entire team in bringing this project to a success.”

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